Treasure Chest Education
Treasure Chest Education stands as a leading provider of Enrichment & English Communication education for children in Singapore and Malaysia. Catering to students from nursery to primary level, the company offers a range of signature programmes designed to foster holistic development and enhance English language skills. Their renowned programmes include Speech, Drama, and Brain Development, as well as Phonics and English Communication Skills.
With a strong commitment to quality, innovation, and relevance, Treasure Chest Education goes beyond traditional teaching methods to create an engaging and effective learning environment. Their dedicated team of educators and specialists are passionate about nurturing and empowering each student, instilling in them a lifelong love for learning and equipping them with the skills they need to shape the future. By prioritizing comprehensive development and English communication proficiency, Treasure Chest Education strives to empower students to become confident, articulate, and influential individuals who are well-prepared for the challenges of tomorrow.
The Treasure Chest Education logo project embarked on a rebranding journey to align the brand with the present context. Moving away from the previous clipart logo, the brand underwent a transformation to establish itself as more relevant and engaging. A significant addition was the incorporation of a touch of blue, strengthening the brand’s connection to the sea theme and effectively distinguishing it from competitors. The new logo symbol took the form of a simplified side profile of a treasure chest, while the logotype was given a rounded design, making it more appealing and friendly to both children and parents.
The graphic system employed for the brand project consisted of simplified shapes, such as rounded semi-circles and rounded squares. These elements were strategically combined to create a dynamic composition, resulting in a strong and distinctive graphic style for the brand. This approach not only enhanced the visual appeal of the logo but also conveyed the brand’s commitment to creativity and innovation.
