Healthy Town Coffee
Healthy Town Coffee is a cutting-edge digital health solution company based in Singapore. It offers an online coffee shop menu that prioritizes healthy alternatives to balance caffeine intake, focusing on preventive care. The company aims to provide solutions that promote cognitive health and overall wellness.
The concept for Healthy Town Coffee’s new identity draws inspiration from the swiping motion commonly associated with mobile phones. This concept represents a seamless and convenient experience for customers: once they swipe, their coffee will be promptly delivered. This unique approach blends technology and coffee consumption, creating an innovative and efficient solution for customers seeking a quick and hassle-free coffee ordering process.
The swiping motion signifies the transition from selection to delivery, enhancing the overall user experience and reflecting Healthy Town Coffee’s commitment to providing convenient and accessible healthy options to their customers.
The brand targets young adults aged 20-40 years old from all walks of life in Singapore, emphasizing the importance of providing them with healthy options. They also aims to expand its reach to individuals in need of nutritional balance and personalized dietary plans, catering to a wider range of customers seeking specific health and wellness solutions.
